This talk covers how to effectively use social media platforms such as Facebook and YouTube to draw people's attention, as well as how to monitor the effectiveness of social media marketing efforts.
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Google Analytics is now one of the most widely used web analytics services on the Internet. Through analysing and studying data generated from website traffic using tools provided by Google Analytics, corporations can retreive and convert a lot of unorganised data to useful statistics about customers and information to measure and improve website effectiveness. This seminar aimed to provide NGOs some basic knowledge on Google Analytics, and to explore its application in NGOs.
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Search Engine Marketing (SEM) has assisted many corporations in delivering effective promotion campaigns. By utilizing Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO), corporations can maximize digital marketing performance. This seminar aimed to provide NGOs some basic knowledge on Digital Marketing Strategy, content writing, and to explore its application in NGOs.
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Search Engine Optimization (SEO) is now an important key to success in business world. Through utilizing Search Engine Optimization (SEO), corporations can improve search result ranking of websites. This seminar aimed to provide NGOs some basic knowledge and mechanism of Search Engine Optimization, using Key Performance Indicator (KPI) to measure the effectiveness of marketing campaigns, and to explore possible application in NGOs.
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Big Data Analytics has been one of the hottest topics recently. Due to the drop of hardware cost and increasing trend of using social media, corporations can retreive and store a lot of unorganised data which could be further converted to statistics about customers and information to improve company efficiency. This seminar aimed to provide NGOs some basic knowledge on Big Data Analytics, and to explore its application in NGOs.
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Digital Marketing Strategy has assisted many corporations in delivering effective promotion campaigns. By utilizing Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO), corporations can maximize digital marketing performance. This seminar aimed to provide NGOs some basic knowledge on Digital Marketing Strategy, and to explore its application in NGOs.
Read PosterWeb site’s content and design determine its ranking in search engine results, and also the site’s stickiness. Some free/ trial Internet tools (such as Webpage Analyzer and Google Analytics) are helping users to analyze and evaluate their Web site’s performance. In this symposium, attendees discussed their experience in developing Web sites and using analysis tools in NGOs. They also discussed how these tools work and how the analysis can be applied to their work.
Google Analytics has assisted many corporations to understand their target customers by knowing customers’ interested content, their on-site browsing time, conversion rate and so on. These pieces of information help marketers set or improve their strategies. This workshop aimed to provide NGOs some basic knowledge on Google Analytics, and to explore the application of it for NGOs.
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Web 2.0 emphasizes “interaction, participation and sharing”, and these making online platform more interactive. This workshop aimed to share some usage insights of Web and Web 2.0; as well as to bring up discussion on how to make use of these interactive platforms (such as social network, mobile app, discussion forum and so forth) to reach different service targets.
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Following the previous workshop, this workshop continued to provide technical and professional knowledge on Web site Browsing to audience from PHAB. Accompanied with several follow-up tutorials on computer knowledge and peer counseling skills, these workshops had supported them to obtain government funding for establishing a new online platform, which has now been launched.
This workshop aimed to introduce the current trends of social interaction on Internet to staff, members, and volunteers of the Hong Kong Physically Handicapped and Abled- Body (PHAB) Association, in order to equip them with knowledge for their future development online.
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