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BBA

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Bachelor of Business Administration [BBA] Print this documentEnlarge font sizeReduce font size

The BBA programme is designed for students who wish to pursue a career in finance, human resource management or marketing. It combines strong, functional training with intensive exposure to languages and computer applications, plus other sciences and social sciences. In the second year of the programme, students can choose to major in finance, human resource management or marketing. Students may also select a second major.

The Finance major prepares students for careers as bankers, fund managers, investment consultants, and financial controllers. The courses required in the major combine the most up-to-date ideas pertaining to these areas with applications of the concepts within the Asia-Pacific context.

The Human Resource Management major trains students to manage human resources in both profit and non-profit organisations. The courses are designed to prepare students to become members of the Hong Kong Institute of Human Resource Management. The Marketing major is designed to prepare students for careers in advertising, brand management, and marketing management in multinationals and local companies. The major is unique within Hong Kong in that it offers professional internship opportunities for students; and all graduating students participate in special training programmes in communication, professional image development and social etiquette, which give them a head start in becoming future leading marketers.

Regulations, Syllabus & Structure and List of Courses
Intake Regulations Syllabus & Structure List of Courses & Brief Description
Intake of 2009-2010 Intake of 2009-2010_Regulations Part I Intake of 2009-2010_Syllabus and Structure_Part_1 Part II Intake of 2009-2010_Syllabus and Structure_Part_2 Intake of 2009-2010_List of Courses and Brief Description
Intake of 2008-2009 Intake of 2008-2009_Regulations Part I Intake of 2008-2009_Syllabus and Structure_Part_1 Part II Intake of 2008-2009_Syllabus and Structure_Part_2 Intake of 2008-2009_List of Courses and Brief Description
Intake of 2007-2008 Intake of 2007-2008_Regulations Part I Intake of 2007-2008_Syllabus and Structure_Part_1 Part II Intake of 2007-2008_Syllabus and Structure_Part_2 Intake of 2007-2008_List of Courses and Brief Description
Intake of 2006-2007 Intake of 2006-2007_Regulations Intake of 2006-2007_Syllabus and Structure Intake of 2006-2007_List of Courses and Brief Description
Intake of 2005-2006 Intake of 2005-2006_Regulations Part I Intake of 2005-2006_Syllabus and Structure_Part_1 Part II Intake of 2005-2006_Syllabus and Structure_Part_2 Intake of 2005-2006_List of Courses and Brief Description
Intake of 2004-2005 Intake of 2004-2005_Regulations Part I Intake of 2004-2005_Syllabus and Structure_Part_1 Part II Intake of 2004-2005_Syllabus and Structure_Part_2 Intake of 2004-2005_List of Courses and Brief Description
Intake of 2003-2004 Intake of 2003-2004_Regulations Intake of 2003-2004_Syllabus and Structure Intake of 2003-2004_List of Courses and Brief Description

   
       
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