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Professor David Kwai-che Tse
Professor David Kwai-che Tse Professor of International Marketing and Director of Chinese Management Centre
BBA (Chinese Univ. of Hong Kong), MBA, PhD (Univ. of California, Berkeley)

Tel: (852) 2859 1010
Fax: (852) 2559 8100
David K. Tse is the Chair Professor of International Marketing at the School of Business at the University of Hong Kong. He taught for 10 years at the University of British Columbia (1984-1993) after he received his BBA (Chinese Univ.), MBA and PhD (Univ. of California, Berkeley, 1984). He returned to Hong Kong in 1993 and joined the University of Hong Kong in 1998. He has taught at universities in U.S., Canada, Europe, Hong Kong and Mainland China. Since 2002, Professor Tse serves as an Honorary Professor of Marketing at Guanghua School of Management, Peking University and an Honorary Professor of Marketing at Fudan University. By July 2007, his papers have been cited over 750 times (Social Science Citation Index) and over 1,200 times on web citation (Google Scholar).
Research Interests
  • International Marketing Strategy (with particular interests in China)
  • Channel Strategy
  • Services Marketing
  • Consumption Behavior in the Internet
Research Activities
He served as the founding vice-president of the Asia Academy of Management. At the University of Hong Kong, he co-founds the Chinese Management Centre, as a centre of distinction in the university. He also helps start the school’s IMBA programs in Shanghai, a joint program with Fudan University in 2000. He is a fellow of Center for Service Leadership in Arizona State University and also a fellow of William Davidson Institute at the University of Michigan. In 2004, he founds the China Marketing Institute, a joint university institute with Peking University, Hong Kong University and Fudan University.

He serves as a consulting editor for marketing papers in the Journal of International Business Studies and sits on the advisory/editorial board in Harvard Business Review (China), Journal of International Marketing and China Marketing (the largest circulated marketing magazine in China). He also reviews papers for the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research and 6 other international journals. His joint research projects on Mainland China received over HK$4.6 million government competitive grants and HK$ 3.5 million other research grants.

Professor Tse sits on a number of funding panels in China and Hong Kong, including the National Science Foundation (China)/HKRGC, the Hong Kong SAR Government Research Grant Council, Humanities, Social Science and Business Panel and the Policy Grant sub-panel.

Honors and External Appointments

Professor Tse is listed on Who's Who in International Business Education and Research, Marquis's Who's Who in the World. In a survey, he is rated as the world's most prolific and cited scholar in China marketing and among the world's top researchers in International Business and Chinese management research. Professor Tse spoke at international and major professional conferences including World Knowledge Forum, World Marketing Conference, USC’s Asia Pacific Business Outlook Conference, Beijing Stock Commission CEO Conference, China Professional Marketers’ Conference, and AMCHAM talks. He served in Hong Kong Government's Central Policy Unit (1995-7) and sat on committees in other organizations including ICAC, Real Estate Authority. He appeared in newspapers (Hong Kong Economic Times etc.), magazines (World Executive etc.) and on TVs (CNBC etc).

Consultancy and Executive Programs

Professor Tse consults for companies in Hong Kong, Canada and Mainland China, including HSBC, SmarTone, All China Market Research, ChinaVest, Swire Properties, Elec & Eltec, Nomura Research International, and Hong Kong Government. He served as a board member (non-executive) for a public listed company in Hong Kong and will serve as a non-executive director for a public listed company in NYSE.

He conducts executive programs/talks for Hong Kong and international companies including BMW, British Petroleum, Ernst & Young Partner Series, DHL,, Jusco, Hong Kong Stock Exchange, SmarTone, Elec & Eltec, HSBC, Acer Computer, Tetra-Pak, AT&T, Johnson and Johnson (Xian) etc. He held workshops for AMCHAM, Hong Kong Government departments including Independent Commission Against Crime, Housing Department, Urban Services Department, Civil Services Training and Development Institute. He also gave talks in executive programs of American (Stanford, Emory, Duke, Michigan, USC, Wharton), European (INSEAD) and Canadian (UBC, Toronto) universities.

Teaching Interests
  1. Marketing Strategy
  2. Marketing in China

Professor Tse received best MBA Teacher Award in 2005.

Research Publications

Professor Tse published 42 international journal papers, 9 book chapters, 15 conference papers and 8 books. His major Journal papers are as follows (with Social Science Citation and Google Scholar Citation counts):

  1. CK Bennett Yim, David K. Tse and Kimmy W. Chan, “Store Love: Model and Effect on Service Loyalty,” Journal of Marketing Research. (forthcoming)
  2. Xueming Luo, Aric Rindfleisch, and David K. Tse, “Working with Rivals: The Impact of Competitor Alliances on Financial Performance”, Journal of Marketing Research, (2007), XLIV(Feb.), 73-83.
  3. Kevin Z. Zhou, David K. Tse, and Julie Juan Li. “Organizational Change and Innovations in a Transitional Economy: Antecedents and Consequences”, Journal of International Business Studies, (2006)37, 248-263. (cited 1 times in SSCI and 3 times in Google Scholar)
  4. Seung Ho Park, Shaomin Li and David K. Tse, “Market Liberalization and Firm Performance during China’s Economic Transition”, Journal of International Business Studies, (2006) 37, 127-147. (cited 0 times in SSCI and 0 times in Google Scholar)
  5. Kevin Z. Zhou, Chi Kin (Bennett) Yim and David K. Tse, “The Effects of Strategic Orientations in Technology-based and Market-based Breakthrough Innovations,” Journal of Marketing, 2005(April), 42-60. (cited 13 times in SSCI and 21 times in Google Scholar)
  6. Kenneth S. Law, David K. Tse and Nan Zhou, "Does human resource management matter in an emerging economy? The example of the PRC," Journal of International Business Studies. 34(3), 2003, p. 255-265. (cited 6 times in SSCI and 11 times in Google Scholar)
  7. Chung Ming Lau, David K. Tse and Nan Zhou, "Institutional Forces and Organizational Culture in China: Effects on Change Schemas, Firm Commitment and Job Satisfaction," Journal of International Business Studies. 33(3), 2002, pp. 533-550. (cited 11 times in SSCI and 15 times in Google Scholar)
  8. John Child and David K. Tse, "China's Transition and the Impacts on International Business," Journal of International Business Studies, 2001, 32(1), 8-21. (cited 21 times in SSCI and 59 times in Google Scholar)
  9. Yigang Pan and David K. Tse, "The Hierarchical Model of Market Entry Modes," Journal of International Business Studies. 2000, 31(4): 535-554. (cited 27 times in SSCI and 82 times in Google Scholar)
  10. Yigang Pan, Shaomin Li and David K. Tse, "Performance of Foreign Enterprises in China: The Impact of Order and Mode of Market Entry," Journal of International Business Studies. 1999, 30 (1): 81-104. (cited 30 times in SSCI and 58 times in Google Scholar)
  11. David K. Tse, Yigang Pan and Kevin Y. Au, "How MNCs Choose Entry Modes and Form Alliances: The China Experience," Journal of International Business Studies, 1997, vol. 28 (3), 779-805. (cited 37 times in SSCI and 72 times in Google Scholar)
  12. Yigang Pan and David K. Tse, "Co-operative Strategies of Foreign Firms in an Overseas Country" Journal of International Business Studies, 1996, 27(5), 929-946. (cited 17 times in SSCI and 20 times in Google Scholar)
  13. Michael Hui and David K. Tse, "What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation," Journal of Marketing, 1996, 60(2), 81-90. (cited 46 times in SSCI and 87 times in Google Scholar)
  14. David K. Tse, June Francis and Jan Walls, "Cultural Differences in Conducting Intra- and Inter-cultural Negotiations: A Sino-Canadian Comparison," Journal of International Business Studies 1994, 25(3), 537-555. (cited 47 times in SSCI and 75 times in Google Scholar)
  15. David K. Tse, Russell W. Belk and Nan Zhou, "Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from People's Republic of China, Hong Kong, and Taiwan" Journal of Consumer Research, 1989, 15(1), 457-72. (cited 83 times in SSCI and 120 times in Google Scholar)
  16. David K. Tse and Peter C. Wilton, "Models of Consumer Satisfaction Formation: An Extension" Journal of Marketing Research, 1988, 25(2), 204-12. (cited 189 times in SSCI and 398 times in Google Scholar)
  17. David K. Tse, Kam-hon Lee, Ilan Vertinsky and Donald A. Wehrung, "Does Culture Matter? A Cross-cultural Study of Executive's Choice, Decisiveness and Risk Adjustment in International Marketing" Journal of Marketing, 1988, 52(4), 81-95. (cited 97 times in SSCI and 112 times in Google Scholar)


  1. Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan and David K. Tse, Principle of Marketing (Asia edition), 2004, 2008. Prentice-Hall. (The book is being translated into Thai, and Chinese).
  2. David K. Tse and Ping Tu (ed.), Seminal Papers in China Marketing: the last 25 years, June 2004, China Marketing Institute (in Chinese) (2003).
  3. Chung-Ming Lau, Kenneth K S Law, David K. Tse and Chi-Sum Wong eds., (2002) Asian Management Matters: Regional Relevance and Global Impact, London: Imperial College Press.
  4. Shaomin Li and David K. Tse, China’s Industrial Markets Yearbook (1200 pages), City University Press of Hong Kong, 1997, 1999.
  5. Gao Yu-xian, David K. Tse, Jiang Xing-rong, Tony Lin, Lina Cao, and Joe Qiao, China Markets Yearbook (1200 pages), Foreign Languages Press. 2001, 2002, 2003, 2004, 2005, 2006.
  6. David K. Tse, Gao Yu-xian and Li Ying-sang, The Best of China’s Industries, Chinese Economic Press. (in Chinese). 2002.
  7. K.C. Mun, K.H. Lee, H.M. Yau and David K. Tse, Marketing Management, (in Chinese for universities in Mainland China), Commercial Press, Hong Kong, 1982.
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