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| Date: |
Novermber 24, 2010 (Wednesday) |
| Time : |
2:30pm - 4:00pm |
| Language : |
English |
| Venue : |
Room 602, Meng Wah Complex |
| Presented By : |
Dr. Yi Tang, Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University |
| Seminar title : |
Mixing and Matching: Identity Generalism and Perceived Coherence in the Hong Kong Film Industry, 1970-1997 |
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| Abstract: |
| Research in organization theory argues that generalist identities, by engaging in multiple categories, confuse audience members. Nonetheless, straddling multiple categories serve to connect non-redundant information and to foster innovation. This paper aims at reconciling these seemingly-divergent views. The results obtained from a sample of Hong Kong multi-genre movies during the period 1970-1997 suggest that perceived coherence among the categories involved – defined as audience familiarity with the focal recombination – critically influences the judgment of audience members. In particular, when the straddled categories exhibit high (low) perceived coherence, increasing generalism elicits positive (negative) evaluations. Our contributions to the pertinent literature are discussed. |
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| All Interested are Welcomed |
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